EMKAY

Lots of conversations around OEM integrations. I especially enjoyed the session on how OEM integrations is shaping the future of telematics. Challenges exist between the 13 different OEMs and Geotab--each OEM has different activation processes, login systems, certifications, and data structures. These operational complexities, inconsistent standards, and data overload remain real barriers. The opportunity is enormous, but execution is everything. The future of telematics is data-rich but success will depend less on data volume and more on integration and disciplined use-case execution. The real winners will be those who translate massive data streams into focused, high-impact operational use cases.