Autonomous driving and artificial intelligence are the main focus at CES as automakers scale back electric vehicle plans amid slowing demand, high costs, safety concerns, and changing government incentives. With fewer new EV launches expected, companies are increasingly looking to AI and self-driving technology as their next major growth opportunity.

Auto suppliers and startups are highlighting advances in autonomous hardware and software, with partnerships aimed at reducing driver involvement or eliminating the need for a human driver altogether. Recent developments, such as Tesla’s limited robotaxi rollout and Waymo’s expansion, have helped revive investor interest after years of slow progress and regulatory challenges. Driver-assist features, including hands-free highway driving and future “eyes-off” capabilities, are also gaining momentum.

At the same time, automakers are under pressure to control costs. Billions in EV-related write-offs, high U.S. tariffs, and growing competition from Chinese manufacturers are squeezing profit margins, making cost efficiency and competitiveness key themes at this year’s CES.