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August New-Vehicle Sales Expected to Hold Steady

U.S. new-vehicle sales are expected to maintain a steady pace in August despite continued economic uncertainty. Cox Automotive forecasts a SAAR of 16.3 million, unchanged from July and slightly below the 16.5 million pace recorded a year ago. Total sales volume is projected at 1.35 million vehicles, down 8.5% year over year, although much of the decline reflects fewer selling days and Labor Day sales shifting into September this year.

Demand has remained resilient despite high gasoline prices, elevated interest rates, and weak consumer confidence. Cox notes that today’s new-vehicle buyers tend to have stronger credit and greater financial resources, making them less sensitive to broader inflation pressures. For fleets, the stable sales pace suggests the market remains relatively balanced, but interest rates, vehicle pricing, OEM incentives, and economic conditions will continue to influence acquisition costs and replacement decisions through the remainder of 2026.

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