Recent data shows that November new-vehicle sales saw only modest improvement, rising 0.4% from October and remaining well below last year’s levels. Growth was driven largely by stronger fleet activity—particularly rental—while retail momentum stayed soft. Average transaction prices ticked up slightly, incentives increased, and discounting became more common as dealers worked to stimulate demand. At the same time, gas prices fell below $3 for the first time in four years, consumer sentiment improved, and jobless claims dropped to their lowest level since late 2022, all signaling cautious optimism among consumers.
Broader economic indicators, though dated due to the recent government shutdown, show personal income continuing to outpace spending, inflation holding steady, and mortgage rates gradually easing. These trends point to a slowly improving economic environment that may support consumer spending heading into year-end. Still, the auto market shows limited momentum, and dealers remain reliant on fleet strength and improved financing offers to bolster sales. With the next major inflation report due Dec. 18—following the Fed’s upcoming interest rate decision—the outlook will hinge on how falling fuel costs, moderating inflation expectations, and shifting interest rates influence consumer behavior in the weeks ahead.
National Gas Prices Fall to Lowest Levels Since 2021
The national average price of gasoline has fallen to $2.95 per gallon—the lowest level since May 2021—according to GasBuddy data from over 150,000 stations nationwide. Prices have dropped 8.5 cents in the last week and are down from both last month and last year, with declines seen in nearly every state heading into Thanksgiving. Experts cite completed refinery maintenance and increased OPEC production as key factors putting downward pressure on oil and fuel prices, with some stations already offering gas below $2 per gallon. As of December 1, regional averages range from $2.55 in the Rocky Mountains to $4.03 on the West Coast, and the cheapest states for gas include Oklahoma ($2.40), Texas ($2.55), and Arkansas ($2.57).
MY26 Subaru EV Lineup Now Open for Fleet Ordering
Subaru Fleet has opened order banks for its remaining MY26 EVs—the Trailseeker and Uncharted—bringing the total to three orderable EV SUVs for the model year, including the Solterra.