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Canada Strikes Back with Auto Tariffs in Response to U.S. Trade Measures

On April 9, Canada implemented retaliatory tariffs of up to 25% on fully assembled U.S.-made passenger vehicles, in response to U.S. auto tariffs imposed by President Trump a week earlier. These tariffs aim to pressure Washington to lift its levies and primarily target vehicles not compliant with the USMCA, although even USMCA-compliant vehicles are subject to a 21.25% default tariff rate based on assumed non-Canadian/Mexican parts content. Importers can claim higher regional content to reduce duties, subject to verification. Unlike the U.S. tariffs, Canada’s surtax excludes auto parts, but it is still expected to increase vehicle prices and impact automakers. The move follows two previous rounds of countertariffs and underscores Canada’s stance against what it deems unfair trade practices. Proceeds—estimated at $8 billion annually—will support affected autoworkers and companies, and a new incentive framework for Canadian vehicle production is in development.

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Tariff Impact on Auto Industry: Cost Increases and Strategic Shifts Ahead

The new tariffs imposed by President Trump are expected to have significant economic impacts on the auto industry, especially for fleet costs, vehicle availability, and strategy decisions through 2026. EY experts predict rising consumer prices, delayed electric vehicle (EV) investments, and supply chain restructuring as major outcomes of the tariff policy. Fleets may face staggered cost increases, with vehicles containing high imported content or luxury models being affected sooner. As inventory depletes, OEMs will need to decide whether to absorb costs or restructure. The tariffs are also expected to contribute to a 1% drag on U.S. GDP in 2025 and could delay EV adoption, with some OEMs reconsidering EV investments. EY advises companies to proactively plan by modeling cost scenarios and aligning supply chain and financial strategies to mitigate the effects of the tariffs.

Gas Prices Spike Nationwide but Experts Predict a Quick Decline

Gas prices have climbed for the third straight week, reaching a national average of $3.24—the largest weekly gain of the year—though prices remain 34 cents lower than a year ago, according to the U.S. Energy Information Administration. Despite the recent spike, experts predict prices will soon fall due to plummeting oil prices driven by recession fears, stock market volatility, and increased oil production from OPEC+. GasBuddy’s Patrick De Haan expects a broad price drop as oil hits lows not seen since early in the pandemic. As of April 7, regional prices range from $2.84 on the Gulf Coast to $4.32 on the West Coast, with all areas seeing weekly increases. Mississippi holds the nation’s lowest average at $2.74, and 15 states now have averages under $2.99.