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March 2025 Canadian Vehicle Sales: Strong Growth Amidst Changing Landscape

In March 2025, Canadian vehicle sales saw a notable increase, reaching 185,000 units, up 11.4% from March 2024, marking the best March since 2018.

The SAAR for the month was a strong 2.02 million, maintaining the momentum from February. Despite the fluctuating political landscape and challenging weather, Canadians continued to purchase vehicles. Battery Electric Vehicle (BEV) sales showed some recovery from February’s decline, though they remained below 2024 levels, with expectations for improvement following the return of Quebec incentives in April.

The first quarter of 2025 saw nearly 425,000 units sold, up 2.8% from Q1 2024, with General Motors leading in volume. Luxury brands like Lexus, BMW, and Mercedes-Benz also performed well. Light trucks dominated the market, accounting for 88.1% of sales.