New-Vehicle Prices Approach Record High in September
The average new-vehicle transaction price reached $50,562 in September, increasing 0.9% from August and 0.7% year over year. This marks the fourth consecutive monthly increase and puts prices just $52 below the all-time record set in December 2025. Despite higher prices, year-over-year growth remains relatively modest as consumers increasingly shift toward more affordable vehicles.
Manufacturer incentives averaged $3,359 per vehicle, down 8.8% from last year. Full-size pickups averaged $67,573, while compact SUVs averaged $37,614. Electric vehicle prices averaged $55,879, down 3% year over year, narrowing the price premium over gas-powered vehicles to approximately 11%, compared with nearly 18% in 2025. However, EV incentives have also declined to their lowest level of the year.
For fleets, new-vehicle acquisition costs remain a significant challenge heading into 2027. While more affordable vehicle segments and narrowing EV price premiums could provide opportunities to manage costs, reduced incentives and continued price increases reinforce the importance of evaluating total lifecycle costs, manufacturer pricing, and available discounts when planning replacements.
New-Vehicle Inventory Rebounds in September as Sales Slow
U.S. new-vehicle inventory increased 4.5% in September to 2.80 million units, ending three consecutive months of declines. Days’ supply rose to 82 days, up from 75 in August, but remained below the 87 days recorded a year earlier. The average new-vehicle listing price increased to $49,726, up 1.4% year over year.
2027 Toyota Crown Signia Sold Out
Toyota has confirmed that the 2027MY Crown Signia is now completely sold out, adding to the growing list of Toyota models with limited fleet availability.