New vehicle prices set a record for January at $49,191, up 1.9% from a year ago but down slightly from December, which is typical after strong year-end luxury sales. The average sticker price rose to $51,288 and has now stayed above $50,000 for 10 months. Discounts were smaller in January, averaging about $3,200 per vehicle.

Compact SUVs remained the top-selling segment and are still priced well below the industry average. At the same time, affordable options continue to disappear. No new vehicles now have an average price under $20,000, and production of the Nissan Versa—the lowest-priced model—has reportedly ended. Full-size pickups, with average prices above $70,000, continue to sell in strong numbers and push overall prices higher.

Electric vehicle prices fell to $55,715, down from both last year and December. EV sales also dropped sharply, falling nearly 30% year over year.