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Quebec’s EV Market Shifts as Incentives Decline and National Sales Hold Steady

DAC’s focus on Quebec stems from the dramatic surge in ZEV sales in October 2024, when government incentives were set to drop, pushing sales to a record 43,000 units. A year later, incentives are again due to decline—though less drastically—and EV sales have cooled, despite renewed availability of the German-built Tesla Model Y, which is selling briskly. Nationally, Canada’s October 2025 market reached an estimated 159,000 units, a 1.8% dip from the Quebec-inflated total a year prior but still strong overall. DAC Managing Partner Andrew King noted the robust SAAR of 1.94 million, the best since early 2025, while cautioning that trade tensions, semiconductor concerns, and weak economic indicators may challenge sustained growth—especially with the Federal Budget announcement adding further uncertainty to the market outlook.

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