September Auto Market Update: Policy Shifts, Tariff Pressures, and Mixed Sales Momentum
September was an eventful month in the zero-emission vehicle (ZEV) space, with notable policy shifts and market dynamics. In the U.S., the $7,500 tax credit ended, while Canada paused its 2026 ZEV mandate for a 60-day review, and Quebec confirmed it would not ban internal combustion engine (ICE) light vehicle sales after 2035. Meanwhile, Halifax received its first shipment of German-built Teslas intended to avoid counter-tariffs. Despite these developments, ZEV sales lagged behind mandates across Canada, falling far short of the Norwegian benchmark.
Overall auto market performance was steady amid economic uncertainty, with sales estimated at 163,000 units—up 3.7% year-over-year but still below historic levels. DAC’s Andrew King noted that the September SAAR held at 1.85 million, consistent since tariffs began disrupting the market, leaving the industry under pressure from pricing and margin squeezes. Year-to-date sales rose 4.5% to 1.47 million units, with mixed results across segments: luxury brands like Genesis (+18.5%) and Lexus (+15.7%) performed well, while volume brands saw strong gains from Mazda (+16.1%), Hyundai (+15.3%), and Honda (+12.5%).

2026 Toyota Grand Highlander HV – Fleet Availability Update
Please be advised that the 2026 Toyota Grand Highlander HV is now officially sold out for fleet for the 2026 model year.
Subaru Opens Order Banks for Refreshed MY26 Solterra EV with Enhanced Range, Features, and Fleet Incentives
The order banks are now open for the refreshed MY26 Subaru Solterra EV. Invoice pricing for the Premium trim remains unchanged from MY25, while the Limited trim sees a $570 reduction. Destination and Delivery (D&D) costs have increased by $30 year over year. The Solterra now offers up to 288 miles of range, a 25% improvement over the previous model year, and comes standard with a NACS (Tesla-style) charging port along with a CCS adapter for use at non-Tesla stations. Improved battery preconditioning allows for 10–80% fast charging in about 30 minutes, even in temperatures as cold as 14°F, with charging speeds up to 150 kW.