Stellantis Moves Up 2027 Pricing and Incentive Rollout
Stellantis is getting an early start on its 2027 model year plans by releasing pricing and incentive information nearly a month earlier than it did last year. The company has already sent the pricing details to Auto Data, and the information is expected to appear in FMC systems by May 22, 2026.
The earlier rollout could help dealers and fleet customers plan ahead more effectively while giving Stellantis a head start on marketing and inventory strategy for upcoming models. It also signals that the automaker is trying to stay organized and competitive as the industry continues adjusting to changing demand, pricing pressure and inventory management challenges.
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USMCA Review Could Reshape North American Auto Trade
The United States-Mexico-Canada Agreement (USMCA) is facing a major review this year, and the outcome could have a big impact on the North American auto industry. The trade agreement, which replaced NAFTA in 2020, allows goods to move between the three countries without tariffs as long as they meet certain requirements. For automakers, that means at least 75 percent of a vehicle’s parts must come from North America, and a large portion of production must involve workers earning at least $16 an hour. Automakers also must source most of their steel and aluminum from the region to qualify for lower trade costs.
New Vehicle Prices Rise in April as Market Conditions Continue to Normalize
New vehicle prices continued to rise in April, though at a slower pace than earlier this year. According to Kelley Blue Book, the average transaction price for a new vehicle reached $49,461, up 1.8% from last year and 0.7% from March. While prices increased more than usual from month to month, the yearly gain was still below the long-term average of about 3.6%, suggesting that the market is beginning to stabilize. Higher prices in popular categories like midsize SUVs, compact SUVs, and full-size pickup trucks helped push averages up, while weaker luxury vehicle sales kept overall growth lower. At the same time, the average manufacturer’s suggested retail price (MSRP) hit a record high of $51,607 in April. Incentives and discounts declined slightly compared to March as inventory levels tightened and overall sales volume slowed.