Tariffs, Tight Supply Drive Unusual Trends in Canada’s Auto Market
The AutoTrader Price Index provides a quarterly snapshot of Canada’s automotive market, analyzing nationwide new and used vehicle pricing, consumer demand, inventory trends, and popular models. Since March, both markets have been influenced by a “pull-forward” effect from anticipated tariffs, with buyers accelerating purchases ahead of potential price hikes. Used car prices have risen for four straight months — contrary to typical seasonal declines — reaching an average of $37,664 in June, up 3.6% year-over-year, while new car prices dropped 3.5% to $64,445. Battery Electric Vehicle (BEV) prices have also fallen, with new BEVs down 9.9% and used BEVs down 7.9%, but the end of Canada’s federal EV incentive program has led to steep declines in Zero Emission Vehicle (ZEV) sales. The market’s short-term outlook remains uncertain, hinging on potential trade agreements and the reinstatement of EV incentives.
Inventory levels for both new and used vehicles remain tight. New car supply is shrinking due to high demand, uneven OEM availability, production cuts, and cautious dealer ordering, while used car shortages are tied to reduced new vehicle sales from 2020–2023 and increased demand. Some relief is coming from higher trade-in volumes and fewer exports due to tariffs, but major shifts aren’t expected soon. Monthly payments for both new and used vehicles are climbing in step with demand and constrained supply — a trend likely to persist unless market conditions change significantly.
Check out the Fleet Insights Fleet OEM Tariff Impact Hub
Canadian Auto Sales Show Resilience in July 2025 Despite Trade Headwinds
In July 2025, Canadian light vehicle sales reached an estimated 172,000 units, up 6.9% from July 2024, marking the strongest July since 2019 despite trade uncertainty from U.S. tariffs. While the year-over-year gain was aided by a weak 2024 comparison, an extra selling day, and sales from pre-tariff inventory, the results still reflected notable resilience. The seasonally adjusted annual rate (SAAR) was 1.89 million, slightly below Q1 levels but steady with Q2 — which DAC’s Andrew King called an achievement given current economic challenges.
Ordering Restrictions for 2026MY Ford Escape FHEV Models
Please note that the 2026MY Ford Escape FHEV (Full Hybrid Electric Vehicle) models are currently under ordering restrictions.