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Toyota Defies Tariffs with Record Sales Driven by U.S. Exports and Electrified Vehicles

Toyota defied the impact of U.S. tariffs in June, boosting exports to the U.S. by 16% to 52,745 vehicles, which contributed to a 2.7% global sales increase to 937,246 units.

Strong demand, particularly for electrified vehicles, including hybrids, plug-ins, and EVs, drove record-breaking first-half sales of 5.54 million vehicles globally, with electrified models reaching 2.49 million.

In North America, hybrid sales surged 38%, including 569,000 in the U.S. Despite earlier concerns of an $11 billion tariff hit, recent negotiations reduced the expected U.S. tariff from 25% to 15%, easing some industry anxiety.

Japanese automakers remain vital to the U.S. economy, having invested over $66 billion in local production and supporting 2.2 million jobs, as automotive exports continue to represent about 30% of Japan’s exports to the U.S.

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