Record Growth and a Stronger Global Presence

The event opened with a keynote from Neil Cawse, President and CEO of Geotab.

Geotab celebrated major milestones:

• Over 5 million subscriptions
• Nearly 100,000 customers
• More than 25% year-over-year growth
• Over 3,500 employees worldwide

Geotab now manages the largest number of connected vehicles in the world. The message of Geotab Connect 2026 was simple: “You can’t manage what you don’t measure.”

Simplified Plans and Expanded Solutions

Geotab introduced new and simplified plan options to meet fleets at every stage:

• Hardware bundles for GO plans
• GO Focus and GO Focus Plus camera plans
• A new Essentials plan for telematics-light users

The goal is to make adoption easier, especially for fleets that need visibility but don’t require advanced analytics.

At the same time, the Geotab Marketplace continues to grow. It now includes:

• Over 100 “Order Now” solutions
• More than 700 integrated solutions

These solutions cover safety training, routing, productivity tools, fuel integrations, pool vehicle management, and more. The ecosystem gives fleets flexibility to solve unique operational challenges.

AI Is Transforming Telematics

One of the biggest announcements was Geotab Ace, Geotab’s AI-powered assistant.

Geotab Ace understands:

• Fleet data science
• Maps and geography
• Maintenance trends
• Support insights

A new voice agent allows managers and drivers to interact with fleet data using natural language. Instead of digging through reports, users can ask direct questions and receive real-time insights. This dramatically reduces the time needed to analyze complex data.

New Hardware and Asset Tracking

Geotab introduced several hardware innovations:

GO Plus

Replaces GO9 hardware and includes a built-in Wi-Fi hotspot.

Small Asset Tracking

Track mobile equipment and smaller assets.

GO Anywhere & GO Anywhere PLUS

Track equipment using cellular and satellite connectivity.

Assets can now be linked to vehicles. If separated, fleets can locate them quickly, reducing loss and improving accountability.

EV Insights and Advanced Routing

As more fleets adopt electric vehicles, Geotab now provides:

• Battery degradation tracking
• Range capability insights
• EV performance benchmarking

For routing, Geotab offers truck-safe routes, road restriction alerts, and real-time driver warnings.

Changing Safety Culture with Gamification

Geotab also announced a joint venture with Vitality.

This program uses gamification and behavioral psychology to improve driving habits.

Early results show:

• Greater than 100% ROI
• Fewer incidents
• Stronger driver engagement

For example, Richards Building Supply improved driving behavior by 41% within 60 days, saw a 2.7% improvement in fuel efficiency that is projected to save $75,000 annually, and generated $92,000 in retention-related cost savings from reduced driver turnover.

Collectively, Richards Building Supply is projected to save over $195,000 annually across its full fleet, achieving a 443% Return on Investment (ROI) after factoring in the program costs.

No-cost pilot programs are currently available.

Digital Accident Reporting and Data Ownership

Accident details are often incomplete or missed entirely.

Extract digitizes the post-collision process. The system uses GO device and camera data to pre-fill accident forms. Drivers complete the report, creating a digital notice of loss.

Geotab also introduced Cloud Data Share, allowing fleets to move their Geotab data into their own systems for deeper analysis and long-term data ownership.

OEM Integrations Continue to Expand

OEM integration updates included:

• Ford OEM data added to collision risk analysis
• GM working toward “always on” activation by the end of 2026
• Ford targeting auto-consent in Q2/Q3 2026
• Stellantis DTC codes now available
• Hyundai providing basic OEM data

These integrations allow fleets to pull more reliable data directly from factory-installed systems.

The Bottom Line

Geotab Connect 2026 reinforced one central idea: fleets that measure better will perform better.

With AI-powered insights, predictive maintenance, advanced video telematics, expanded asset tracking, and a growing ecosystem of integrated solutions, Geotab is building a connected platform designed to improve safety, reduce downtime, and control costs.

For partners like EMKAY, with nearly 20 years of experience as a Geotab Marketplace Partner, the opportunity to bring these innovations to customers is what makes Connect such an important event each year.