Hannah DeBok Hannah DeBok

Digital Marketing Manager at EMKAY
Posts by @hdebok
25 Best AI Tools for Smarter Fleet Workflows

25 Best AI Tools for Smarter Fleet Workflows

Fleet management has moved well past spreadsheets and static GPS dots on a map. Across telematics, maintenance, and safety, artificial intelligence now does work that used to sit on a coordinator's desk. The result is a fast-growing category of AI fleet management tools, and the field is wide enough that most operations teams have only evaluated a fraction of it.
AFLA 2026 Recap: What You Missed in Las Vegas

AFLA 2026 Recap: What You Missed in Las Vegas

Missed AFLA 2026 in Las Vegas? Here’s a recap of how fleets are applying AI and data, where telematics is headed, and why driver buy-in drives safety.
What Does a Fleet Manager Do? Duties, Skills, and a Day in the Role

What Does a Fleet Manager Do? Duties, Skills, and a Day in the Role

Ask ten people outside the industry what a fleet manager does, and most will guess "orders trucks, tracks mileage." Ask ten fleet managers, and you'll get ten different job descriptions, because the role stretches across procurement, compliance, maintenance, budgeting, and driver oversight — often inside a single afternoon.
Signs Your Fleet Is Ready to Switch to Leasing

Signs Your Fleet Is Ready to Switch to Leasing

Nobody wakes up and decides to switch a fleet from owned to leased. It usually starts smaller than that — a maintenance invoice that's higher than it should be, a used truck that sells for way less than the books said it would. By the time anyone says the word "leasing" out loud, the signs have usually been piling up for a while.
Upfitting in the Age of EVs: What Changes, What Doesn't, and What Keeps Fleet Managers Up at Night

Upfitting in the Age of EVs: What Changes, What Doesn't, and What Keeps Fleet Managers Up at Night

A utility crew pulls into a job site at 6 a.m. The truck bed holds a ladder rack, a tool vault, a generator, and enough wiring to run half of it off the alternator. Swap the diesel engine for a battery pack, and every one of those assumptions gets a second look. That's the story of vehicle upfitting right now: familiar hardware, unfamiliar math underneath it. Fleet managers who've spent years dialing in upfit specs for gas and diesel trucks are discovering that electric vehicle upfitting isn't a simple substitution. Some of what they know still applies. Some of it doesn't.
Upfit or Buy Pre-Equipped? A Cost Framework for Light-Duty Fleets

Upfit or Buy Pre-Equipped? A Cost Framework for Light-Duty Fleets

A service tech needs a van with shelving, a ladder rack, and a partition. The order form has two paths: buy a cargo van and send it to an upfitter, or find a manufacturer package that already has racking and a partition built in. Both get the tech to the same job site. The bill, the timeline, and the resale value at the end of the term don't line up the same way. The right call depends on four things: order volume, specification stability, timeline, and what happens to the vehicle at end of life.
Why Fleet Management Recruitment Is Changing

Why Fleet Management Recruitment Is Changing

For a long time, hiring a fleet manager was a fairly predictable exercise. Post a job description built around vehicle maintenance and driver scheduling, look for someone with a background in logistics or transportation, and fill the seat. That formula is changing. Companies posting the same job ad they used five years ago are watching it sit open for weeks, sometimes months, while candidates who might have been perfect fits never even see it.
The Fleet Manager's Guide to Transform Your Workday With AI (Plus the Exact Prompts to Use)

The Fleet Manager's Guide to Transform Your Workday With AI (Plus the Exact Prompts to Use)

Automated fleet management usually means telematics and maintenance-scheduling software — tools that run in the background. This is about a different kind of automation: using an AI assistant like Claude to handle the writing and analysis that piles up around those systems. Below are five real fleet-manager tasks, with a prompt you can copy, adapt, and run today.
2027 Subaru Uncharted EV: Does It Belong on a Fleet Shortlist?

2027 Subaru Uncharted EV: Does It Belong on a Fleet Shortlist?

Subaru isn't a name that typically shows up in fleet procurement conversations, but the pricing announcement for the 2027 Uncharted EV is worth a second look. At $34,995 to start, with an estimated range past 300 miles, this compact electric crossover lands in a price and performance zone that most fleet buyers haven't had many options in until recently.
EMKAY Wins a 2026 Global Recognition Award for Customer Experience — Here's What That Means

EMKAY Wins a 2026 Global Recognition Award for Customer Experience — Here's What That Means

We're proud to share that EMKAY has received a 2026 Global Recognition Award in Customer Experience — an independent recognition that evaluated thousands of applicants across industries and awarded fewer than 6% of them. For us, this is a chance to reflect on what we've built, why we built it, and where it goes from here.
The Hidden Costs of Managing Your Fleet In-House (And What to Do About Them)

The Hidden Costs of Managing Your Fleet In-House (And What to Do About Them)

When companies decide to manage their fleet internally, the decision usually comes down to a simple calculation: salaries plus software plus a maintenance budget. It feels controllable. Transparent, even.
The 2027 Chevy Silverado Got a Major Overhaul — Here's What Fleet Managers Should Know

The 2027 Chevy Silverado Got a Major Overhaul — Here's What Fleet Managers Should Know

The fifth-generation Chevrolet Silverado is coming, and for fleet operators running work trucks, the updates go well beyond a fresh coat of trim.
Small Crossovers Are Taking Over — Here's What Fleet Managers Need to Know

Small Crossovers Are Taking Over — Here's What Fleet Managers Need to Know

The small crossover segment is one of the fastest-growing in the automotive industry. And for fleet managers still operating fleets built around traditional sedans, it raises a straightforward question: is it time to rethink your vehicle mix?
Is Culture Really Something Fleets Should Spend Time On?

Is Culture Really Something Fleets Should Spend Time On?

Short answer: absolutely. Here's why fleet culture isn't a 'soft' investment — it's the foundation everything else is built on.
The MY2027 Ford Explorer Order Bank Opens May 8th

The MY2027 Ford Explorer Order Bank Opens May 8th

If you manage a commercial fleet, circle May 8, 2026 on your calendar right now. That is the date Ford officially opens the order bank for the MY2027 Ford Explorer. According to Ford's Fleet Distribution News Bulletin (DNB) dated April 10, 2026, the 27MY Explorer order bank is open to both commercial and government FINs with no order restrictions. That means there are no caps on how many units you can order — a major benefit for larger fleets that rely on this popular SUV.
7 Must-Have Features in a Construction Fleet Management Solution

7 Must-Have Features in a Construction Fleet Management Solution

Construction fleets don’t operate in neat, predictable loops. They move across job sites, face harsh conditions, and rely on tight coordination. That’s exactly why construction fleet management demands more than the basics. The right construction fleet management solution will actively improve how your business runs. Let’s break down the seven features that will move the needle.
Smarter, Faster, More Defensible: What the Latest Geotab Video Coaching Updates Mean for Fleets

Smarter, Faster, More Defensible: What the Latest Geotab Video Coaching Updates Mean for Fleets

Fleet leaders don’t struggle with a lack of data—they struggle with turning that data into action. That’s exactly where the latest updates to Video Coaching for GO Focus Plus are focused. Rather than simply adding more alerts or footage, these enhancements are designed to make safety insights clearer, coaching conversations stronger, and workflows more efficient. So what does this actually mean for your fleet?
3 Tools That Build a Safer Fleet Culture

3 Tools That Build a Safer Fleet Culture

Building a strong fleet safety culture does not happen overnight. It requires the right systems, consistent oversight, and ongoing education for drivers. For companies that rely on vehicles to run their business, improving fleet safety is not just about reducing accidents. It also protects employees, lowers liability, and controls operating costs.
What’s New with Geotab Go Focus Plus: Smarter AI, Stronger Safety, Less Noise

What’s New with Geotab Go Focus Plus: Smarter AI, Stronger Safety, Less Noise

Video telematics continues to evolve beyond simple event recording — and the latest updates to GO Focus Plus and Geotab Video Coaching are a strong signal of where fleet safety technology is headed next. With new features arriving this March and more on the horizon, these enhancements focus on three things fleets care about most: accuracy, efficiency, and trust. Here’s what fleet managers should know.
Tools and Resources for Women in Fleet: 2026 Events, Communities & Resources to Help You Grow

Tools and Resources for Women in Fleet: 2026 Events, Communities & Resources to Help You Grow

March 8 is International Women's Day; a time to celebrate the progress women have made and spotlight the work still ahead. In fleet management, women are stepping into leadership roles, breaking barriers, and driving change across the industry. But growth doesn't happen alone. Whether you're just starting your career or you're a seasoned fleet director, there are real opportunities to connect, learn, and grow. Below, you'll find a list of upcoming events, learning programs, workshops, panel discussions, mentorship opportunities, and online communities designed to help women in fleet build skills, expand networks, and advance their careers.
Beyond the Brochure: A Data-Driven Fleet Analysis of the 2027 Toyota Highlander

Beyond the Brochure: A Data-Driven Fleet Analysis of the 2027 Toyota Highlander

Toyota has announced its first three-row, all-electric SUV for the U.S. market. For anyone responsible for managing a vehicle fleet — or signing off on one — this article cuts through the marketing language to answer: How far does it go? How long does it take to charge? What types of organizations would benefit most from adding it to their fleet? And what information is still missing before you can make a smart buying decision?
Work Truck Week 2026: Everything You Need to Know Before You Go

Work Truck Week 2026: Everything You Need to Know Before You Go

Every March, Indianapolis becomes the center of the commercial vehicle universe. What started more than 25 years ago as a traditional trade show has evolved into a full-scale industry experience. Work Truck Week is where chassis OEMs, fleets, upfitters, equipment manufacturers, truck dealers, engineers, and product leaders meet for one of the most important weeks on the industry calendar. If you're heading to WTW26, or trying to decide whether it's worth your time, here's your full breakdown of what to expect.
EMKAY Names 2026 Net Depreciation All-Stars: See Which Fleet Vehicles Hold Their Value Best

EMKAY Names 2026 Net Depreciation All-Stars: See Which Fleet Vehicles Hold Their Value Best

If you manage a fleet (or you've recently inherited that responsibility) one of the most important numbers to track is how fast your vehicles lose value. That's what net depreciation tells you. And getting it right can have a real impact on your bottom line.
What Is Fleet Upfitting? A Simple Guide for Modern Fleets

What Is Fleet Upfitting? A Simple Guide for Modern Fleets

Most fleet vehicles don’t come ready to work the day they arrive. A pickup truck without storage, a van without shelving, or a service vehicle without safety equipment can slow drivers down and create risk. That’s where fleet upfitting comes in. Understanding what fleet upfitting is and how to approach it strategically helps fleet get more value from every vehicle. This guide breaks it down with real-world examples and practical considerations.
The Critical Metrics That Separate Good Fleets From Great Ones

The Critical Metrics That Separate Good Fleets From Great Ones

Every “good” fleet tracks data. What separates good fleets from great ones is how that data is used. Strong performance comes from choosing the right fleet management metrics and applying them consistently. This article explains how fleet management teams can use metrics, KPIs, and clear benchmarks to improve performance. It then connects those points to real-world decision-making; from daily operations to long-term planning.
Geotab Connect 2026: AI, Safety, and the Future of Fleet Management

Geotab Connect 2026: AI, Safety, and the Future of Fleet Management

Geotab Connect 2026 was the largest Connect event ever, with more than 4,000 registered attendees. The energy throughout the event made one thing clear: fleet management is entering a new era powered by AI, connected ecosystems, and smarter safety tools. Here are the biggest takeaways fleets need to know.
Geotab Video & GO Focus Plus Updates: What Fleets Need to Know (February 2026)

Geotab Video & GO Focus Plus Updates: What Fleets Need to Know (February 2026)

Fleets are asking more of video telematics than ever before; better insights, stronger privacy controls, and tools that save time instead of creating more work.
The 2026 Ford Maverick Is Truck of the Year; Here’s What That Means for Fleets

The 2026 Ford Maverick Is Truck of the Year; Here’s What That Means for Fleets

The Ford Maverick just pulled off something rare in the automotive world: earning major industry recognition in back-to-back ways — and for fleets, that matters more than it might seem at first glance.
What Is a Fuel Fleet Card?

What Is a Fuel Fleet Card?

Fuel is one of the most significant and variable expenses for organizations that operate vehicles. As fleets grow or become more complex, managing fuel spend with traditional payment methods can quickly become inefficient. That’s where fleet cards come into play. To fully understand their value, it’s important to start with the basics: what is a fleet card, and how does it support smarter fleet operations?
AFLA 2026 Heads to Ontario: What the AFLA Canada Summit Means for Fleets

AFLA 2026 Heads to Ontario: What the AFLA Canada Summit Means for Fleets

As fleet challenges become more complex, the AFLA fleet conference stands out as one of the most valuable forums for real-world insights and peer-driven learning. The AFLA 2026 conference will bring together fleet leaders, suppliers, and fleet management companies in Canada for learning, discussion, and networking.
Geotab Connect 2026: The Future of Fleet Management & Telematics

Geotab Connect 2026: The Future of Fleet Management & Telematics

The fleet world is changing fast. Technology, data, and driver expectations are reshaping the fleet industry. One event brings it all together each year: Geotab Connect.