Fleetsightsby EMKAY

EMKAY

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·2 min read

What’s New with Geotab Go Focus Plus: Smarter AI, Stronger Safety, Less Noise

Video telematics continues to evolve beyond simple event recording — and the latest updates to GO Focus Plus and Geotab Video Coaching are a strong signal of where fleet safety technology is headed next. With new features arriving this March and more on the horizon, these enhancements focus on three things fleets care about most: accuracy, efficiency, and trust. Here’s what fleet managers should know.
Hannah DeBok

Hannah DeBok

Digital Marketing Manager at EMKAY

Expanding Capabilities: Arriving This March

Continuous driver verification eliminates “ghost driving”

Smart Driver ID now performs passive, continuous facial verification throughout a trip. If a driver swap occurs mid-route, the system automatically detects the change, re-identifies the new driver, and updates records within minutes.

Why it matters: This removes one of the biggest data integrity challenges fleets handle: misattributed events. Cleaner driver data means fairer coaching, more accurate safety scores, and fewer disputes.

Driver safety scores now visible in the mobile app

Drivers can now see their safety score, historical trends, and event rates directly in the Geotab Video Driver App.

Why it matters: When drivers understand how they’re being measured — and can track improvement over time — safety becomes self-managed rather than enforcement-driven.

Smarter rules escalation reduces low-value alerts

New smart rules escalation differentiates between isolated, minor incidents and recurring patterns of risky behavior. Drivers are given the opportunity to self-correct before an event is formally logged.

Why it matters: Fleet managers spend less time chasing one-off alerts and more time coaching the drivers who actually need intervention. This results in less alert fatigue, better use of coaching time, and stronger driver trust.

On the Horizon: What’s Coming Next

Contextual intelligence with smart speeding

Upcoming smart speeding capabilities will automatically capture speed limit signage, adding crucial context to speeding events.

Why it matters: This provides definitive evidence of compliance (or non-compliance), reduces ambiguity, and strengthens coaching conversations with clear, objective data.

Enhanced privacy and compliance controls

Selective unblur functionality will allow fleets to unblur recorded footage only when high-clarity detail is required, such as during incident investigations.

Why it matters: Fleets can maintain strong privacy standards while still accessing critical visual details when it truly matters, creating more balance between compliance and accountability.

Streamlined operations with smart installation reports

Automated installation reports will verify dash cam mounting, positioning, and field of view without manual inspection.

Why it matters: Proper installation directly impacts video quality and AI accuracy. Automated checks reduce rework, speed deployments, and ensure consistency across large fleets.

The Bigger Picture: Video Telematics That Works for Everyone

These updates reflect a broader shift in video telematics — moving away from constant monitoring and toward intelligent, context-aware safety systems that benefit both fleets and drivers.

For fleet managers, that means:

  • More accurate data
  • Less administrative noise
  • Better coaching outcomes

For drivers, it means:

  • Transparency
  • Fair attribution
  • A clearer path to improvement

As Geotab continues building its next-generation video platform, the focus is clear: safer fleets, stronger trust, and smarter operations without adding complexity.

The All-New 2027 RAM ProMaster City: A Major Step Forward for Fleet Operations

At last week's NTEA Work Truck Show in Indianapolis, RAM unveiled what may be one of the most significant small-van developments in years: the all-new 2027 RAM ProMaster City. EMKAY was on the floor for the debut, and the buzz from fleet managers and upfitters alike was hard to ignore. The redesigned ProMaster City arrives as a substantially upgraded successor to the outgoing model — larger where it counts, smarter across the board, and engineered with the modern fleet operation firmly in mind.

Tools and Resources for Women in Fleet: 2026 Events, Communities & Resources to Help You Grow

March 8 is International Women's Day; a time to celebrate the progress women have made and spotlight the work still ahead. In fleet management, women are stepping into leadership roles, breaking barriers, and driving change across the industry. But growth doesn't happen alone. Whether you're just starting your career or you're a seasoned fleet director, there are real opportunities to connect, learn, and grow. Below, you'll find a list of upcoming events, learning programs, workshops, panel discussions, mentorship opportunities, and online communities designed to help women in fleet build skills, expand networks, and advance their careers.