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Canada’s EV Adoption Goals at Risk as Consumer Interest Declines

Baris Akyurek, vice-president of insights and intelligence at AutoTrader, highlights growing concerns about Canada’s electric vehicle (EV) adoption goals, based on ongoing consumer surveys since 2022. Although EV sales have risen slightly, consumer interest has declined sharply, with only 42% of non-EV owners considering an EV for their next vehicle, down from 68% in 2022.

Growth has been heavily concentrated in Quebec due to incentives, while national sales growth is slowing. Major barriers like range anxiety, high purchase costs, and inadequate charging infrastructure persist, worsened by the recent suspension of federal incentives.

Without renewed government support, Akyurek warns, Canada risks falling short of EV adoption targets, repeating mistakes seen in other countries like Germany. Sustained incentives and consumer education are critical to closing the gap between ambition and reality.

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