Canada's new-vehicle market continued to favor SUVs and trucks during the first half of 2026, despite an overall slowdown in sales. Intermediate passenger cars posted the strongest growth, rising 24% year over year, driven largely by the Toyota Prius and Camry. Large SUVs also performed well, increasing 11.5% thanks to strong demand for models such as the Dodge Durango and Chevrolet Suburban. Meanwhile, compact SUVs and full-size pickups—the two largest fleet segments—experienced modest declines of 4.3% and 5.8%, respectively. Small vans remained one of the stronger commercial segments, finishing the first half up 9% despite softer second-quarter results.

For fleet operators, the broader trend continues to favor light trucks, which now account for 87.8% of all new light-vehicle sales in Canada, while passenger cars have fallen to just 12.2% of the market. As consumer demand continues shifting toward utility vehicles, fleets should expect OEMs to maintain greater investment in SUV and truck platforms while passenger car choices continue to shrink. This trend reinforces the importance of planning vehicle replacements early, particularly in high-demand fleet segments where production and availability may remain constrained.