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Mixed Provincial Results Mark Canada’s September 2025 New Vehicle Sales Growth

In September 2025, Canadian new light vehicle sales reached an estimated 163,000 units, up 3.7% from September 2024, with year-to-date sales rising 4.5% to 1.47 million units. Provincial results were mixed: British Columbia, Alberta, and PEI saw modest declines of 2.8%, 1.2%, and 0.8%, while Saskatchewan and Newfoundland posted strong gains of 12.7% and 12.0%, and Ontario outperformed the national average with a 7.7% increase. Year-to-date, British Columbia was essentially flat at +0.1% and Quebec was similarly soft at +0.4%, while the Atlantic region continued to run well ahead of the national market.

“Week by week it seems new challenges and threats are emerging on the trade front with the US,” said Andrew King, Managing Partner at DAC, noting some scattered softness across provinces in September but anticipating a shifting provincial picture in the final quarter of 2025. DAC provides detailed provincial and brand-level new light vehicle sales forecasts and can be contacted for more information.

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