Due to high commercial fleet demand, MY25 Subaru Forester ICE orders will close on Monday, 3/17. Orders must be submitted and receive a VON by COB that day. MY25 Forester Hybrid orders remain open but will be limited, especially for the Premium trim. Early ordering is recommended.
February New-Vehicle Sales Surge Amid Falling Inventory and Pricing Shifts
New-vehicle days' supply fell to 89 days in February, a 10% drop from the previous month, as a hotter sales pace drove inventory lower, according to vAuto Live Market View. Sales rose 13.6% from January and 5.9% year-over-year, with Toyota, Ford, Chevrolet, Honda, Hyundai, and Kia accounting for 58% of all sales. While affordability remains a challenge amid rising interest rates, these top brands offer over 40 models below the average listing price of $48,316. Meanwhile, high-end vehicle inventory continues to grow, with 75,000 new cars priced over $100,000—up from fewer than 50,000 a year ago. The influx of tax refunds and bonuses has fueled demand, but consumer confidence dipped due to economic uncertainty, including tariff threats. Despite a slight 0.6% decline in average listing prices, new-vehicle pricing remains elevated, with the Mitsubishi Mirage being the only model still priced under $20,000.
Video Telematics Drives Growth in Expanding U.S. Fleet Management Market
C.J. Driscoll & Associates has released the 2025-26 U.S. Mobile Resource Management Systems Market Study, highlighting that approximately 25 million GPS/wireless devices and dashcams are currently used in fleet management, with projections to exceed 34 million units and $12 billion in revenue by 2028. Video telematics, driven by AI, machine learning, and edge computing, is the fastest-growing sector, particularly in trucking for liability determination and driver coaching. The study also examines market trends, key players, and the impact of mergers and acquisitions, noting that telematics service providers primarily grow through customer acquisition from competitors. Fleet operators typically switch providers every four to four-and-a-half years, with video telematics emerging as the industry’s primary revenue driver, preventing stagnation.