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February New-Vehicle Sales Surge Amid Falling Inventory and Pricing Shifts

New-vehicle days' supply fell to 89 days in February, a 10% drop from the previous month, as a hotter sales pace drove inventory lower, according to vAuto Live Market View. Sales rose 13.6% from January and 5.9% year-over-year, with Toyota, Ford, Chevrolet, Honda, Hyundai, and Kia accounting for 58% of all sales. While affordability remains a challenge amid rising interest rates, these top brands offer over 40 models below the average listing price of $48,316. Meanwhile, high-end vehicle inventory continues to grow, with 75,000 new cars priced over $100,000—up from fewer than 50,000 a year ago. The influx of tax refunds and bonuses has fueled demand, but consumer confidence dipped due to economic uncertainty, including tariff threats. Despite a slight 0.6% decline in average listing prices, new-vehicle pricing remains elevated, with the Mitsubishi Mirage being the only model still priced under $20,000.

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