Ram Cancels Electric Pickup, Shifts Focus to Delayed Plug-in Hybrid REV
Ram has officially canceled its long-delayed all-electric pickup, the REV, citing slowing demand in North America and financial struggles at parent company Stellantis. Originally unveiled with bold promises in 2021 and showcased as a flashy concept at CES 2023, the truck’s production version fell short of expectations, lost key features like its larger battery, and faced repeated delays before being shelved.
Ram will now shift focus to its plug-in hybrid full-size truck, initially branded the Ramcharger but rebranded as the REV. However, that model has also been delayed, with its launch—once slated for late 2025—now pushed to “sometime in 2026,” leaving the company’s electrification efforts in flux.
Canada’s August 2025 Auto Sales Dip 2.9%, Year-to-Date Still Up 4.6%
U.S. Auto Market Balances Rising Sales, Tight Inventory, and Strategic Shifts
U.S. new-vehicle inventory is gradually recovering, with 2.76 million units available as of early September—up 4.8% month over month but still 3.9% lower than last year—reflecting a stabilizing yet not fully restored supply chain. Days’ supply rose to 77, though still down year over year, signaling that vehicles are moving off lots faster, supported by steady demand and disciplined production. Sales were strong in August, up 0.7% from July and 6.7% year over year, fueled by incentives and urgency around EV tax credits, while average listing prices continued to rise, reaching $48,697.