September 2025 Auto Market Report: Strong Sales Amid Rising Loan Rates and Shifting Consumer Sentiment
Retail sales for both new and used vehicles continued to show strength into early September, maintaining the momentum from August despite challenges in financing. Auto loan rates rose noticeably, averaging 14.12% for used vehicles and 9.43% for new ones, while low-interest rate offerings have diminished. Vehicle supply remains constrained, with new inventory declining over the past two weeks and used supply still lower than in prior years. Pricing trends are relatively stable, with used vehicle values drifting slightly downward—2022 model retail prices fell 0.1% and wholesale prices 0.2% last week.
Ram Cancels Electric Pickup, Shifts Focus to Delayed Plug-in Hybrid REV
Ram has officially canceled its long-delayed all-electric pickup, the REV, citing slowing demand in North America and financial struggles at parent company Stellantis. Originally unveiled with bold promises in 2021 and showcased as a flashy concept at CES 2023, the truck’s production version fell short of expectations, lost key features like its larger battery, and faced repeated delays before being shelved.