Volvo Adjusts U.S. Strategy With Greater Focus on Hybrids
Volvo is streamlining its U.S. lineup around higher-volume gasoline and hybrid crossovers while taking a more measured approach to full electrification. Higher tariffs on European-built vehicles, the loss of federal EV tax credits, and slower-than-expected EV adoption have contributed to the shift. Volvo has already discontinued several imported sedans and wagons and plans to drop the EX30 from the U.S. after the 2026 model year.
Looking ahead, Volvo is expected to introduce the EX50 electric crossover in fall 2027 and is considering new electric sedan and wagon models for 2028. The company is also planning a larger, U.S.-built three-row flagship later in the decade. In the meantime, Volvo will strengthen hybrid offerings across the XC40, XC60, and XC90. For fleets, the strategy provides more flexibility during the transition to EVs, allowing organizations to continue using hybrid options while evaluating charging infrastructure, operating costs, and the right pace for electrification.
Ford Fathom Targets Affordable Electric Pickup Market
Ford has announced that its upcoming electric pickup will be called the Fathom, with a starting price of $29,945 including shipping. Preorders are expected to open in the U.S. and Canada in early 2027, with deliveries beginning later that year. Production will take place in Louisville, Kentucky, using Ford’s new “assembly tree” manufacturing process.
2027 Ford F-150 Could See Major Engine Lineup Changes
Leaked dealer order guides indicate Ford may make significant changes to the F-150 engine lineup for the 2027 model year. The current 2.7-liter EcoBoost V6 is expected to be replaced by a 3.0-liter EcoBoost as the standard engine on XL, STX, XLT, and Lariat trims. The new engine could offer more than 400 horsepower and around 440 lb-ft of torque, compared with 325 horsepower and 400 lb-ft from the outgoing 2.7-liter.