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Volvo Adjusts U.S. Strategy With Greater Focus on Hybrids

Volvo is streamlining its U.S. lineup around higher-volume gasoline and hybrid crossovers while taking a more measured approach to full electrification. Higher tariffs on European-built vehicles, the loss of federal EV tax credits, and slower-than-expected EV adoption have contributed to the shift. Volvo has already discontinued several imported sedans and wagons and plans to drop the EX30 from the U.S. after the 2026 model year.

Looking ahead, Volvo is expected to introduce the EX50 electric crossover in fall 2027 and is considering new electric sedan and wagon models for 2028. The company is also planning a larger, U.S.-built three-row flagship later in the decade. In the meantime, Volvo will strengthen hybrid offerings across the XC40, XC60, and XC90. For fleets, the strategy provides more flexibility during the transition to EVs, allowing organizations to continue using hybrid options while evaluating charging infrastructure, operating costs, and the right pace for electrification.

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