Ford Fathom Targets Affordable Electric Pickup Market
Ford has announced that its upcoming electric pickup will be called the Fathom, with a starting price of $29,945 including shipping. Preorders are expected to open in the U.S. and Canada in early 2027, with deliveries beginning later that year. Production will take place in Louisville, Kentucky, using Ford’s new “assembly tree” manufacturing process.
The Fathom is expected to offer more passenger space than a Toyota RAV4 while maintaining a footprint closer to the compact Maverick. Features will include bidirectional power capability, embedded Apple Maps, and available BlueCruise driver assistance. For fleets, the sub-$30,000 starting price could make the Fathom an interesting option for light-duty applications where EV acquisition cost has been a barrier. Range, payload, charging capabilities, and final fleet pricing will be important factors to watch as Ford releases additional specifications.
Canadian Auto Sales Post Second Straight Monthly Gain
Canadian light vehicle sales continued to improve in July, with an estimated 173,000 units sold, up 0.5% from July 2025. While the increase was modest, it marked the second consecutive month of year-over-year growth following eight straight months of declines. July also represented the strongest July sales total since 2019.
Volvo Adjusts U.S. Strategy With Greater Focus on Hybrids
Volvo is streamlining its U.S. lineup around higher-volume gasoline and hybrid crossovers while taking a more measured approach to full electrification. Higher tariffs on European-built vehicles, the loss of federal EV tax credits, and slower-than-expected EV adoption have contributed to the shift. Volvo has already discontinued several imported sedans and wagons and plans to drop the EX30 from the U.S. after the 2026 model year.