Ford Unveils “Model T Moment” With Affordable Next-Gen EV Truck
Ford CEO Jim Farley has announced what he calls a “Model T moment”: the launch of an affordable, all-electric small pickup truck to be built in Louisville, Kentucky, with future variants including SUVs, a sedan, and a van.
Sized similarly to a Toyota RAV4, the truck will feature both a bed and a frunk, impressive range, the ability to power a home for up to six days, and performance “faster than the Mustang EcoBoost.”
Built on Ford’s new Universal EV platform with structural LFP batteries, fewer parts, and a streamlined “assembly tree” manufacturing method, the vehicle aims to cut costs and complexity while boosting versatility and efficiency.
While Ford has only shown concept sketches, production isn’t expected until at least 2027.
Q2 2025 Commercial Truck and Van Market Shows Strong Sales but Rising Competition
Work Truck Solutions’ Q2 2025 report shows the commercial truck and van market stabilizing as new and used segments align, with new vehicle sales surging 35% year-over-year despite a slowdown in inventory turnover.
July Fleet Sales Climb on Rental Surge Despite Flat Year-to-Date Growth
U.S. fleet sales in July rose 17.9% year-over-year to 173,992 vehicles, driven primarily by a 56.2% surge in rental fleet purchases, which offset a 19.8% drop in government fleet sales and a modest 1.1% gain in commercial fleet sales.