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Stellantis Resets U.S. Fleet Strategy Amid Early Signs of Growth

Stellantis is reshaping its U.S. fleet operations under Michael Ferreira, who joined in April after more than 30 years in global fleet roles. The company is already seeing progress, with a 22% year-over-year fleet sales increase in Q3 2025. Ferreira reorganized the fleet division by integrating previously separate brand teams and establishing new regional roles focused on business development, account management, and dealer support. Stellantis also released MY-2026 pricing earlier than competitors and aligned its U.S. strategy with the global Pro One commercial vehicle program. The company is prioritizing government, commercial, and rental fleets while expanding outreach to self-managed fleets, which make up half of the market.

Stellantis is upgrading its connectivity and upfitting capabilities through a revamped Connected Fleet platform that sends diagnostic trouble codes to fleets, FMCs, and dealers at the same time. It is also adapting its European Custom Fit program to enable more factory-integrated upfitting and better tracking from production to delivery. Powertrain recommendations are now made based on each fleet’s operational patterns, with EVs, hybrids, and diesel options tailored to use cases. Looking ahead, Stellantis is collaborating with Nvidia, Uber, and Foxconn on future mobility and Level 4 autonomous projects. Ferreira said the early sales rebound shows the restructuring is working, and the next phase will focus on improving rental relationships, dealer integration, upfit visibility, and engagement with self-managed fleets.

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