Subaru MY26 Forester Orders Closing Soon
Subaru has announced that order banks for the 2026 Forester, including both gasoline and hybrid models, are expected to close in approximately one month. Fleet customers with outstanding orders are encouraged to submit them as soon as possible to avoid missing the final production window. Looking ahead, Subaru expects to open order banks for the 2027 Outback in mid-September.
For fleet operators, this is an important reminder to finalize Forester acquisition plans now to secure 2026 production. Delaying orders could result in longer lead times or require transitioning to the 2027 model year. Fleets planning to add or replace Outback units should also begin preparing specifications and budgets ahead of the anticipated September order bank opening.
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June Auto Sales Strength Continues as Economic Signals Remain Mixed
The U.S. auto market posted its strongest performance of the year in June, with new-vehicle sales reaching a seasonally adjusted annual rate (SAAR) of 16.5 million units, up 4.4% from a year ago. Fleet sales were a key contributor, increasing 10% year over year, while commercial fleet deliveries climbed 8% through the first half of 2026. Hybrid vehicles also continued gaining momentum, accounting for approximately 18% of new-vehicle sales as demand remained strong despite limited inventory. Although overall sales have proven resilient, much of the demand continues to be supported by higher-income consumers benefiting from strong equity markets, while affordability challenges persist for many households.
Subaru Opens MY27 Trailseeker EV Order Banks
Subaru has announced pricing and specifications for the 2027 Trailseeker EV, with order banks opening today at 3:00 p.m. EST. Customer deliveries are expected to begin as early as October. Subaru has maintained vehicle pricing for the new model year, although destination and delivery charges have increased slightly. The $100 participation fee will also remain in effect for the 2027 model year until further notice. Pricing and specifications remain subject to change.